Mental toughness is a lot different than motivation. 'Cause if I said right now, everybody in here, everybody, we're all gonna run a half marathon in 5 days. All of us. And we're all going, "Yeah!" And we're getting fired up. And I say, yeah! We're gonna start tomorrow at 5 AM! And everyone's hugging each other. "Yes! 5 AM." We leave. 5 AM comes. It's dark. It's cold. Our bed is comfortable. It's hard to get motivated at 5 in the morning. And maybe you do it one day, But again? And again? You gotta go do it again and again? That is the X-ray vision. It's seeing through your broken bones to get to your goal. You have to train your brain by doing things that make you uncomfortable consistently. To build this mindset that when things get hard, which they will be, we don't shy away, we don't quit, we attack. I'm seeing through all those walls. I'm getting to where I wanna go. See I've learned, everybody on the...

 What if you give it everything you have and you come up short? What if you get weak along the way and you throw in the towel on yourself, you surrender to your emotions, what then? Everybody tripping through something. Everybody. I don't care who you are, you going through something. But your great life is in front of you. It's not behind you. What you did back there ain't got nothing to do with what god got for you. What you did back there was learn the lessons to get you to where you are at this particular moment right here. Maybe being weary doesn't mean you're weak. We're in hell right now. And we can stay here, get the sh*t kicked out of us or we can fight our way back into the light. We can climb out of hell. One inch at a time. It's okay to fall. Because when you fall, you get back up. What I need you to do, is I need you to find a reason to keep going. And if you can find a reason to keep going, I know you're strong enough to do it 'cause yo...

I dare you to work on yourself for 6 months. I dare you to shut out the world. I dare you to to shut out all of the distractions. I dare you to to give up everything that is keeping you from your dream. Every day I wake up, I got all kind of demands, you got all kind of demands, and the reason why you're not where you wanna be, you taking all other people's stuff before you spend enough time with yourself to get to know you and get to know what you want and what you should do. Come on y'all, y'all heard it a million times, in case of an emergency, put the doggone mask on yourself first. And the problem with most of y'all in this room, you giving it to everybody else first. And then you pissed when you give it to everybody else first and you come up short and you wondering why you came up short, 'cause you gave it to everybody else first. Take care of you. In order to have unbelievable options and choices in your life, in your pursuit of your dream you must elimi...

There's a kind of instinct that you need to be on the lookout for, and this one is a liar. This one is a saboteur. This one is a backbiter. This is the instinct that says you've had enough. You've given it your best shot. You can stand down. You can back off. You can rest now. Do not listen to that instinct. Do not listen. And that is the instinct you need to fight, you need to push back, to smash into the ground. Train that instinct. Train it to say get up. Go. Fight on. If you don't punish yourself, it's never gonna happen. If you don't punish yourself, somebody said, you losing weight. I punish myself. I don't eat meat no more, that's a punishment. I had to give something up to go up. What do you give up? Do you not watch TV? That's your problem. You getting to watch TV and not make money and still survive. The reason why you broke is because you're getting a reward and you ain't working. You gotta stop playing. Most of you, what happens i...

So I'll hear people say "If you believe it, then you can achieve it!" And the problem with that is they're leaving out the most important part of the equation. And that part is work. Action. Actually doing something. That's what you have to do to achieve anything. Yeah you gotta believe it, but you better get the work done. And most people will not be successful, they will not reach whatever they wrote, because when there's not anything emotionally attached to it, they're gonna quit and give up. Most people were closer than they ever thought that they were to finishing that big thing, but they never finished it because they didn't feel like finishing it. Or they were doing it and there was pain. And most people quit in the pain because the pain hurts so bad that they don't know if they wanna keep going to get the goal. 'Cause you're gonna wake up most days and not feel like it. You're gonna wake up most days not be pumped up...

Life is going to happen. And you're gonna set up a plan and you're gonna have a vision, and you're gonna hope that it's gonna turn out perfect, but what so often happens in life is that things get burned. And things go the wrong way. And it's in that moment that you're gonna have to choose your reaction. You have a choice to make. Do you have the right reaction or the wrong reaction? Some of us, we're tempted, I'll just lay here and it will pass over me. And I'm telling you You will be in a vicious cycle forever. You have to get up. Some of you have been knocked out by life. And you got up and saw the blood, "He hit me." Sometimes in life, you have to hit back. Recycle your pain. Get something from it, you already in pain, use it, do something with it. Allow it to take you to the next level, allow your pain to push you to greatness. What's your why? You need a why. Why do you need a why? 'Cause some days you're gonna say I don...

For somebody going through tough times, for somebody struggling just to keep your head above water, you're trying but things don't seem to be quite working out the way you planned. You thought you'd be in a different place at this season in your life. But you're still suffering. You have no say-so in what happens to you. But you have a say-so in what you do about it. You have a determining voice into where your life can go. See life is 10% what happens to you, it's 90% what you do about it. You get a setback, you get thrown off course, you lost your mama, that's dirt. But show me something that has grown into something beautiful that didn't have no dirt on it. You need dirt on you to develop. Because dirt ain't just dirt, dirt is fertilizer, dirt is nutrient, dirt gives you the strength for your seed to push through. You gotta have dirt on you to push through something. Everything that you see that's beautiful starts out as a seed. but that seed got ...

At the end of your feelings is nothing. But at the end of every principle is a promise. Behind your little feelings, it might not be absolutely nothing at the end of your little feelings. But behind every principle is a promise. And some of you in your life, the reason why you're not at your goal right now is you're just all about your feelings. You all on your feelings. You don't feel like waking up. Who does? Every day you say no to your dreams, you might be pushing your dreams back a whole 6 months, a whole year. That one single day, that one day you didn't get up could've pushed your stuff back I don't know how long. Don't let that happen. Get aggressive, be vigilant, attack and destroy the weakness in your head. Go. Everybody wants to do work when they're feeling strong and they're feeling refreshed. But what's more important is when you actually do the work when you're feeling tired and feeling weak and feeling lazy. When you have those...

You know what's so funny? We want people to make guarantees to us but we not willing to make guarantees to ourselves. Somebody gave you a guarantee, 30 day guarantee. In 30 days, if you don't make what they told you it was gonna make, in 30 days, you got a attitude, you want your money back. But you've never demanded your money back from yourself. You've never looked yourself in the mirror and said, you let you down. You keep saying you ain't on the next level because of the economy, you keep saying you ain't on the next level 'cause it ain't the season, you keep saying you ain't on the next level because the opportunity ain't there. The truth of the matter is you ain't there 'cause you ain't there. Have you ever looked at yourself in the mirror and said, I'm not getting up on time, I'm not going to work on time, I'm not putting in 120% when I'm at work. I let me down. And there are some of you, you know what you want,...

You meet somebody wealthy, their family at one point was not wealthy. And then the one shows up. The one. One person changes the family tree forever, in my family, I'm the one. And it wasn't 'cause I wanted it or I hoped for it, I fought for it. I wanna win. I wanna fight for my family, I want my mom and dad proud of me. I want my kids proud of me. I want me proud of me. I wanna look in the mirror and be happy with the man I look back at. That he gave it everything, that he went for it. But here's the truth, most people's dreams can be bought. With enough failure, with enough rejection they will sell their dreams. They can't still fight. They can get a little bit, but when it gets a little too hot, they go boom, sold. Buy the dream. You can have it. It's not worth it to me. And their will to win is buyable. You can buy it. But if you decide my will cannot be bought, I don't care how long it takes, you can't buy this dude out. I'll keep fighting f...

You can write everything down if you want to, be brave enough to write every one of your goals down, but I'm gonna tell you something, life's gonna hit you in your mouth and you gotta do me a huge favor, your why has to be greater than that knock down. And I love it, Buster Douglas got knocked out. Nobody ever got knocked out by Mike Tyson and ever got back up. It was almost a ten count, he was stumbling, 4. 3. 2. 1. Ding, ding, ding, saved by the bell. He goes to his corner, the whole world is like yep that’s it. Once he comes back out, that’s it, Mike's gonna just hammer him. And exactly that, Mike Tyson come out like I got him. I got this kid up against the rope. Listen to me, many of you right now, life’s got you up against the rope. You can’t give up, you can’t give in. Listen to me, if it would be easy everybody would do it. And if life’s got you backed up, I need you to do what Buster Douglas did, Buster Douglas started fighting back. And the world was shocked. Golia...

What makes the difference in the quality of people's lives? What makes some people leaders and other people followers? What makes most people talk about a dream and never follow through, and other people, just a small percentage, kick-ass, take names, you can throw any obstacle at them, they find a way to break through? What's the difference? It's not talent, it's not skill, it's hunger. If you get enough hunger going in you for an answer, you'll find the answer. If you get a hunger enough inside of you that says I gotta take things to a next level, I gotta achieve, I gotta make a difference, I gotta expand, you will find the answer. People's intelligence will expand if they've got enough hunger. But if you got everything and you're not hungry, you're not gonna have much. There comes a f*cking day where push comes to shove. Where being mediocre, being like average, and sh*t just f*cking burns it sucks so much. You can't deal with it one more ...

Far too may of you worry way too much about other people and not enough about your f*cking selves. You know how you get good at business? You worry about your own f*cking sh*t. You know how you get good at your job? You worry about your own f*cking sh*t. You know how you get in good shape? You don't worry about how many reps the other motherf*cker in the gym is doing, you worry about how many reps you're f*cking doing. If you're gonna run a business, do you think I sit in the f*cking back room and talk to my key guys about what everybody else is doing? No. I don't f*cking care. I don't care what anybody else is doing. I care what we're doing. I care if we're making the calls, I care if we're providing value, I care if we're making the best products. I don't give a f*ck if anybody else is doing that. I care if we're doing that. And you know what? That's how you become a leader. That's how you become the industry leader. Because you...

When I look at people, I always ask the question, I say, man tell me what Nike stands for. They said, "Oh Ink that's easy, Just Do It." I said, tell me what Adidas stands for. "Oh Ink that's easy man, Impossible Is Nothing." I said, now tell me what you stand for. When people look at you, do they think excuses? When people look at you, do they think victory? When people look at you, do they think, that's a person that's gonna give me everything they got, not on some days, but on every day, and it's not gonna be predicated upon if I feel like it, because I think we all know if we only worked on the days when we felt like it none of us would get much accomplished. I'm talking about the real level of commitment. Not the commitment that falls in line if everything goes right. I'm speaking of the commitment that says, I am going to stay true to what I said I would do, long after the mood that I've said it in has left. See, most people ladi...

Life will knock you between the eyes. It will catch you on the blind side, come out of nowhere, stuff you can't anticipate. That will knock the wind out of you, you wanna give up. It's gonna be very challenging, whenever you decide that you wanna grow, whenever you decide that you wanna go to another level, all hell will break loose. It's hard. It's not easy. It's hard changing your life. And here's what I wanna say to you, for those of you that have experienced some hardships, don't give up on your dream. There are moments when you're going to doubt yourself. The rough times are gonna come but they have not come to stay, they have come to pass. We all go through problems, they don't have to overwhelm you though. Problems don't have to take you out though. Problems don't have to make you miserable though. And your problem is you go back and run in your safety net, "I can't do it, help." And you're gonna be running into it fo...

Life can throw you some curves. And it's not just the things that you see coming, but sometimes it's the things you didn't see coming that hits you out of nowhere that sets you back in such a way that it seems like you can't get over it. And you've reached your limit. And your bandwidth is full. You already said, I can't take another thing, and then out of nowhere, here comes something you didn't see coming, and you're in it. And in your homes, somewhere in your heart, these words are echoing: Am I gonna make it? When you get into a tight spot, and everything goes against you until it seems that you cannot hold on for a minute longer, never give up then. For that is just the space in time that the tide will turn. There are times when your energy feels so depleted, that you wanna give up, that it looks just totally impossible, and I can tell you from my own personal experience, don't give up then. That's when you've got to fall forward, when l...

I wanna encourage somebody out there who's thinking about quitting, you're thinking about giving up, this is for you. You're going through a tough time. Maybe you're walking through real depression, maybe you are in a valley today that you've experienced the worst failure of your life and you are on the verge of giving up. Maybe you're here today and your marriage is on the rocks, maybe you're here today and you're dealing with anxiety on a daily basis. You know what it's like to be in a lonely, dark place, you know what it's like to wanna quit, you know what it's like when the pressure's overwhelming, when people expect your best but you're at your worst. That is a moment of choice. That is a moment of decision. What will your response be? Are you gonna sit back or are you gonna step up? Don't give up. Don't give up. Stay in it. Stay focused. Adversity creates the perfect moment for audacity. It's in your adversity, the t...

We all get knocked down in every aspect of life. You're gonna fall flat on your face, you're gonna be criticized when you come out into the arena called life. You're gonna feel awkward and stupid and dumb sometimes. But it's okay. It goes with the territory. You got to get messed up sometimes. You gotta get dirty, you gotta get your feelings hurt, you gotta get disappointed, you gotta get told no, you gonna ask somebody for some money, he gonna tell you no. That's just dirt. See, you get tripped out 'cause you got dirt on you. But you need dirt on you to develop. Because dirt ain't just dirt. Dirt is fertilizer. Dirt is nutrients. Dirt gives you the strength for your seed to push through. See, you gotta have dirt on you to push through something. Everything you see that's beautiful starts out as a seed, but that seed got to get dirt on it. See, you get mad when haters come your way, you get mad 'cause you get a setback, you get mad 'cause you get...

Most of the time we don't have someone there to keep us in line, to make us do push-ups, and give us a good swift kick in the ass when we slack off. What we have to do is we have to be our own sergeant. To hold the highest standards and allow no slack. Your problem is you start something, you stop it, you start something, you stop it, you feel good, you do it, you don't feel good, you quit. People who do stuff consistently and on time, they surpass people who talented and gifted. All men are created equal. Some just work harder. And the problem with some of y'all, is you want somebody else to support your dream. It's yours. I don't owe you a dime. It's your dream. If you're going to have it, get your butt up and make it happen. If you're going to have it, rise and grind. If you're going to have it, you're gonna have to do what I do and that's get up at 3 o'clock in the morning, and you're gonna have to act like you got all the energy ...

No one said that the path is gonna be easy. And it's not. We know life is rough and we know there will be pain, and whether that pain is at the hands of an enemy or at the hands of nature or time or disease, there will be pain. That's the way life is. you have been disappointed over and over and over again. And every time you try nobody notices. And every time you try you come up short. Sickness is cyclical. It comes around, it goes around. You're well for a little while, and then it's the same thing all over again but this time it's only worse. Because now, not only are you back where you started, but you have less hope that it is ever going to be different because you've cycled through it one more time just to realize, well I guess I'm just a cynical person. Well I guess I'm just a negative person. I guess nobody in my family was meant to go to college. Sickness becomes normal to you. And it starts to be easier for you to just accept the condition then...