Life is going to happen. And you're gonna set up a plan and you're gonna have a vision, and you're gonna hope that it's gonna turn out perfect, but what so often happens in life is that things get burned. And things go the wrong way. And it's in that moment that you're gonna have to choose your reaction. You have a choice to make. Do you have the right reaction or the wrong reaction? Some of us, we're tempted, I'll just lay here and it will pass over me. And I'm telling you You will be in a vicious cycle forever. You have to get up. Some of you have been knocked out by life. And you got up and saw the blood, "He hit me." Sometimes in life, you have to hit back. Recycle your pain. Get something from it, you already in pain, use it, do something with it. Allow it to take you to the next level, allow your pain to push you to greatness. What's your why? You need a why. Why do you need a why? 'Cause some days you're gonna say I don...

For somebody going through tough times, for somebody struggling just to keep your head above water, you're trying but things don't seem to be quite working out the way you planned. You thought you'd be in a different place at this season in your life. But you're still suffering. You have no say-so in what happens to you. But you have a say-so in what you do about it. You have a determining voice into where your life can go. See life is 10% what happens to you, it's 90% what you do about it. You get a setback, you get thrown off course, you lost your mama, that's dirt. But show me something that has grown into something beautiful that didn't have no dirt on it. You need dirt on you to develop. Because dirt ain't just dirt, dirt is fertilizer, dirt is nutrient, dirt gives you the strength for your seed to push through. You gotta have dirt on you to push through something. Everything that you see that's beautiful starts out as a seed. but that seed got ...

At the end of your feelings is nothing. But at the end of every principle is a promise. Behind your little feelings, it might not be absolutely nothing at the end of your little feelings. But behind every principle is a promise. And some of you in your life, the reason why you're not at your goal right now is you're just all about your feelings. You all on your feelings. You don't feel like waking up. Who does? Every day you say no to your dreams, you might be pushing your dreams back a whole 6 months, a whole year. That one single day, that one day you didn't get up could've pushed your stuff back I don't know how long. Don't let that happen. Get aggressive, be vigilant, attack and destroy the weakness in your head. Go. Everybody wants to do work when they're feeling strong and they're feeling refreshed. But what's more important is when you actually do the work when you're feeling tired and feeling weak and feeling lazy. When you have those...

You know what's so funny? We want people to make guarantees to us but we not willing to make guarantees to ourselves. Somebody gave you a guarantee, 30 day guarantee. In 30 days, if you don't make what they told you it was gonna make, in 30 days, you got a attitude, you want your money back. But you've never demanded your money back from yourself. You've never looked yourself in the mirror and said, you let you down. You keep saying you ain't on the next level because of the economy, you keep saying you ain't on the next level 'cause it ain't the season, you keep saying you ain't on the next level because the opportunity ain't there. The truth of the matter is you ain't there 'cause you ain't there. Have you ever looked at yourself in the mirror and said, I'm not getting up on time, I'm not going to work on time, I'm not putting in 120% when I'm at work. I let me down. And there are some of you, you know what you want,...

You meet somebody wealthy, their family at one point was not wealthy. And then the one shows up. The one. One person changes the family tree forever, in my family, I'm the one. And it wasn't 'cause I wanted it or I hoped for it, I fought for it. I wanna win. I wanna fight for my family, I want my mom and dad proud of me. I want my kids proud of me. I want me proud of me. I wanna look in the mirror and be happy with the man I look back at. That he gave it everything, that he went for it. But here's the truth, most people's dreams can be bought. With enough failure, with enough rejection they will sell their dreams. They can't still fight. They can get a little bit, but when it gets a little too hot, they go boom, sold. Buy the dream. You can have it. It's not worth it to me. And their will to win is buyable. You can buy it. But if you decide my will cannot be bought, I don't care how long it takes, you can't buy this dude out. I'll keep fighting f...

You can write everything down if you want to, be brave enough to write every one of your goals down, but I'm gonna tell you something, life's gonna hit you in your mouth and you gotta do me a huge favor, your why has to be greater than that knock down. And I love it, Buster Douglas got knocked out. Nobody ever got knocked out by Mike Tyson and ever got back up. It was almost a ten count, he was stumbling, 4. 3. 2. 1. Ding, ding, ding, saved by the bell. He goes to his corner, the whole world is like yep that’s it. Once he comes back out, that’s it, Mike's gonna just hammer him. And exactly that, Mike Tyson come out like I got him. I got this kid up against the rope. Listen to me, many of you right now, life’s got you up against the rope. You can’t give up, you can’t give in. Listen to me, if it would be easy everybody would do it. And if life’s got you backed up, I need you to do what Buster Douglas did, Buster Douglas started fighting back. And the world was shocked. Golia...

What makes the difference in the quality of people's lives? What makes some people leaders and other people followers? What makes most people talk about a dream and never follow through, and other people, just a small percentage, kick-ass, take names, you can throw any obstacle at them, they find a way to break through? What's the difference? It's not talent, it's not skill, it's hunger. If you get enough hunger going in you for an answer, you'll find the answer. If you get a hunger enough inside of you that says I gotta take things to a next level, I gotta achieve, I gotta make a difference, I gotta expand, you will find the answer. People's intelligence will expand if they've got enough hunger. But if you got everything and you're not hungry, you're not gonna have much. There comes a f*cking day where push comes to shove. Where being mediocre, being like average, and sh*t just f*cking burns it sucks so much. You can't deal with it one more ...

Far too may of you worry way too much about other people and not enough about your f*cking selves. You know how you get good at business? You worry about your own f*cking sh*t. You know how you get good at your job? You worry about your own f*cking sh*t. You know how you get in good shape? You don't worry about how many reps the other motherf*cker in the gym is doing, you worry about how many reps you're f*cking doing. If you're gonna run a business, do you think I sit in the f*cking back room and talk to my key guys about what everybody else is doing? No. I don't f*cking care. I don't care what anybody else is doing. I care what we're doing. I care if we're making the calls, I care if we're providing value, I care if we're making the best products. I don't give a f*ck if anybody else is doing that. I care if we're doing that. And you know what? That's how you become a leader. That's how you become the industry leader. Because you...

When I look at people, I always ask the question, I say, man tell me what Nike stands for. They said, "Oh Ink that's easy, Just Do It." I said, tell me what Adidas stands for. "Oh Ink that's easy man, Impossible Is Nothing." I said, now tell me what you stand for. When people look at you, do they think excuses? When people look at you, do they think victory? When people look at you, do they think, that's a person that's gonna give me everything they got, not on some days, but on every day, and it's not gonna be predicated upon if I feel like it, because I think we all know if we only worked on the days when we felt like it none of us would get much accomplished. I'm talking about the real level of commitment. Not the commitment that falls in line if everything goes right. I'm speaking of the commitment that says, I am going to stay true to what I said I would do, long after the mood that I've said it in has left. See, most people ladi...

Life will knock you between the eyes. It will catch you on the blind side, come out of nowhere, stuff you can't anticipate. That will knock the wind out of you, you wanna give up. It's gonna be very challenging, whenever you decide that you wanna grow, whenever you decide that you wanna go to another level, all hell will break loose. It's hard. It's not easy. It's hard changing your life. And here's what I wanna say to you, for those of you that have experienced some hardships, don't give up on your dream. There are moments when you're going to doubt yourself. The rough times are gonna come but they have not come to stay, they have come to pass. We all go through problems, they don't have to overwhelm you though. Problems don't have to take you out though. Problems don't have to make you miserable though. And your problem is you go back and run in your safety net, "I can't do it, help." And you're gonna be running into it fo...

Life can throw you some curves. And it's not just the things that you see coming, but sometimes it's the things you didn't see coming that hits you out of nowhere that sets you back in such a way that it seems like you can't get over it. And you've reached your limit. And your bandwidth is full. You already said, I can't take another thing, and then out of nowhere, here comes something you didn't see coming, and you're in it. And in your homes, somewhere in your heart, these words are echoing: Am I gonna make it? When you get into a tight spot, and everything goes against you until it seems that you cannot hold on for a minute longer, never give up then. For that is just the space in time that the tide will turn. There are times when your energy feels so depleted, that you wanna give up, that it looks just totally impossible, and I can tell you from my own personal experience, don't give up then. That's when you've got to fall forward, when l...

I wanna encourage somebody out there who's thinking about quitting, you're thinking about giving up, this is for you. You're going through a tough time. Maybe you're walking through real depression, maybe you are in a valley today that you've experienced the worst failure of your life and you are on the verge of giving up. Maybe you're here today and your marriage is on the rocks, maybe you're here today and you're dealing with anxiety on a daily basis. You know what it's like to be in a lonely, dark place, you know what it's like to wanna quit, you know what it's like when the pressure's overwhelming, when people expect your best but you're at your worst. That is a moment of choice. That is a moment of decision. What will your response be? Are you gonna sit back or are you gonna step up? Don't give up. Don't give up. Stay in it. Stay focused. Adversity creates the perfect moment for audacity. It's in your adversity, the t...

We all get knocked down in every aspect of life. You're gonna fall flat on your face, you're gonna be criticized when you come out into the arena called life. You're gonna feel awkward and stupid and dumb sometimes. But it's okay. It goes with the territory. You got to get messed up sometimes. You gotta get dirty, you gotta get your feelings hurt, you gotta get disappointed, you gotta get told no, you gonna ask somebody for some money, he gonna tell you no. That's just dirt. See, you get tripped out 'cause you got dirt on you. But you need dirt on you to develop. Because dirt ain't just dirt. Dirt is fertilizer. Dirt is nutrients. Dirt gives you the strength for your seed to push through. See, you gotta have dirt on you to push through something. Everything you see that's beautiful starts out as a seed, but that seed got to get dirt on it. See, you get mad when haters come your way, you get mad 'cause you get a setback, you get mad 'cause you get...

Most of the time we don't have someone there to keep us in line, to make us do push-ups, and give us a good swift kick in the ass when we slack off. What we have to do is we have to be our own sergeant. To hold the highest standards and allow no slack. Your problem is you start something, you stop it, you start something, you stop it, you feel good, you do it, you don't feel good, you quit. People who do stuff consistently and on time, they surpass people who talented and gifted. All men are created equal. Some just work harder. And the problem with some of y'all, is you want somebody else to support your dream. It's yours. I don't owe you a dime. It's your dream. If you're going to have it, get your butt up and make it happen. If you're going to have it, rise and grind. If you're going to have it, you're gonna have to do what I do and that's get up at 3 o'clock in the morning, and you're gonna have to act like you got all the energy ...

No one said that the path is gonna be easy. And it's not. We know life is rough and we know there will be pain, and whether that pain is at the hands of an enemy or at the hands of nature or time or disease, there will be pain. That's the way life is. you have been disappointed over and over and over again. And every time you try nobody notices. And every time you try you come up short. Sickness is cyclical. It comes around, it goes around. You're well for a little while, and then it's the same thing all over again but this time it's only worse. Because now, not only are you back where you started, but you have less hope that it is ever going to be different because you've cycled through it one more time just to realize, well I guess I'm just a cynical person. Well I guess I'm just a negative person. I guess nobody in my family was meant to go to college. Sickness becomes normal to you. And it starts to be easier for you to just accept the condition then...

What is the common denominator of failure? Why are you failing? You never say because of me. "Oh it's the competition. It's the economy. It's the president. It's congress." If you wake up tomorrow morning and blame your failure on someone or something else, you have no reason to change, do you? But if woke up in the morning and looked in the mirror and said, I am failing because of me. The decisions that I make, the energy I put in. I'm not passing the blame. If you look in the mirror tomorrow and say that, you will change. 'Cause nobody likes thinking of themselves as a failure. Winners win and losers lose. And if you create a culture of losing, if you keep being a victim, if you keep letting losing happen to you, if you keep letting people do you and treat you any kind of way, it's gonna become a culture. Take ownership. Take ownership of everything in your world, the good and the bad. Don't make excuses, don't blame any other person or a...

Life is a war. And there are people out there, and there are things out there that are trying to take you down. Things are gonna go wrong. And when things go wrong, it's pretty easy just to say you know what? I'm gonna stand down, or I'm gonna give up. And you can do that. But I think no. I think no, I think keep fighting. And you keep fighting, and you keep fighting, and you keep fighting no matter what. And you never quit. You never never quit. And if you feel like your life is in a place where you can't get any lower, and you don't think you can find any way out, good. Cause that means the ultimate challenge is ahead of you, it means you can only go up. And it also means that things are gonna be tough. Things are gonna be tougher than anything you can imagine, but that storm that you're in, from your perspective, it seems like that storm is enveloping the whole world. But I am telling you it is not. The storm that you're in, it is hard to see out of that ...

Do you know how many people have had visions, ideas, and huge career moves that they were about to make, and they allowed the word "no" to stop them. When you make the decision to do what you wanna do with your life, just know this, because the family and the friends in your life do not share your vision, in most cases, they will be the first person to try and talk you out of what you wanna do with your life. But know this, only those that can see the invisible can do the impossible. People that don't have any dreams for themselves, they tend to be dream killers. They'll laugh at you, they'll call you names, because they have no dreams. They have no hunger for success. They don't have an appetite. They don't want it. Most people go through life holding back. If you get into the habit of just being mediocre, it will become a part of your consciousness. If you get in the habit of giving less than what you have within you to give, It will begin to reflect its...

If the lion is the king of the jungle, how can he be the king of the jungle? If he's not the biggest, the elephant is probably one of the biggest. He can't be the fastest 'cause that's the cheetah. He can't be the smartest. So he's not the biggest, the fastest or the smartest. So how does a lion become the king of the jungle? His mentality. That's the only difference of a lion and an elephant. When a lion walks up and sees a elephant he thinks lunch. A elephant thinks run. And it's all mentality. Because when a male lion walks up, he may be outnumbered by a pack of hyenas, but I'm king of my jungle because of my mentality. What happens when you're a gazelle and you're not being pushed, you're not being prodded, you're not given a reward, nobody's encouraging you, what happens when you're a gazelle and the lion's not chasing you anymore? You stop running. But what happens when you're a lion? When you're a lion it do...

You might have more talent than me, you might be smarter than me, but I will not be outworked. Period. It's such a simple, basic concept. It's the guy who is willing to hustle the most is gonna be the guy who just gets that loose ball. There's only one thing you cannot purchase, there's only one thing you cannot buy, and that's what real beasts do. That's something you're gonna have to do. You gotta put more energy and you gotta put more effort in your stuff than anybody. So you're getting up at 4 and it ain't working, get up at 3:30. So you read the book once and you didn't get it, read it twice, read it three times. If a person leaves at 6, you leave at 8. If a person makes 100 calls a day, you make 200 calls a day. If somebody practices 3 hours, you practice 5 hours. If somebody practices 6 hours, you practice 8 hours. If someone reads 2 books, you read 4 books. Just do a little bit more. Because there's somebody out there that wants your ...